Three new soups have been developed and matched to each charity, with proceeds from every pack sold, adding to the donation made to their respective causes. The venture will see Naked Locals donating up to $20,000 to each organisation, ultimately contributing a potential $60,000 towards the charities.
Proceeds from the new Naked Locals Lentil, Potato and Caramelised Onion Soup will be donated to Kaiapoi-based Satisfy Food Rescue, who work with local food retailers and other organisations to redirect surplus perishable food to those who need it most in the community.
Donations from sales of the hearty Farmer’s Market Vege and Quinoa Soup will go to Everybody Eats, a pay-as-you-feel dining concept based in Auckland, Tauranga, and Wellington that uses uses perfectly good surplus food to serve chef-prepared meals and help combat food waste, food poverty, and social isolation.
Meanwhile, proceeds from the sale of Naked Locals Kumara and Coconut Soup will be donated to Gizzy Kai Rescue, a Gisborne-based not-for-profit organisation that redistributes rescued food to those experiencing food scarcity in the region.